Creating new hope-based narratives about children, young people and migration.
Our journey towards creating new narratives about children and migration began by introducing the hope-based communications method to the Destination Unknown network. We gained further insights into current global and national narratives through a series of creative workshops with civil society organisations and young people.
Based on these workshops, we developed sample messaging, narratives and content packages to test through online opinion research. We then used the results from our research to map out possible new directions for telling positive, powerful and impactful stories and shape a better future for children and young people on the move around the world.
All the children and young people we support have two things in common: They all want a place to feel safe and a chance to create a better future.
For this project we collaborated with young people and professionals working with and for children and young people on the move. Through a series of workshops, they shared their perspectives on current narratives, their experiences of working in often very hostile political situations, and their ideas for new ways to change negative attitudes and overcome problems. We used their insights to develop new messages that we then tested through qualitative opinion research in South Africa and Malta, alongside content sourced from our network and partner organisations.
